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Photo Business and economy

New Bosch brand identity

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New Bosch brand identity

With its new brand identity, Bosch is underlining the company’s digital transformation to a provider of solutions for connected living. The new corporate design pushes the emotional aspects of the brand to the fore with more colors and a new language of imagery and form. The new corporate design is geared to the special design requirements of digital media. However, it is also used in printed media, product packaging, and interior design. Seen here: packaging for smart-home products.

Reproduction for press purposes free of charge with credit "Picture: Bosch"