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With its new brand identity, Bosch is underlining the company’s digital transformation to a provider of solutions for connected living. The new corporate design pushes the emotional aspects of the brand to the fore with more colors and a new language of imagery and form. The new corporate design is geared to the special design requirements of digital media. However, it is also used in printed media, product packaging, and interior design, such as here in one of the Bosch research campus buildings in Renningen near Stuttgart, Germany.
Reproduction for press purposes free of charge with credit "Picture: Bosch"